Tech and Marketing Stories from Silicon Valley and Beyond

Georgiana Comsa

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Top Stories by Georgiana Comsa

In a recent blog post, Joel Christner, chief scientist at StorSimple, is looking at various factors that customers should be considering in their search for a cloud gateway. When researching their cloud gateway options, Christner advises organizations to consider: Performance - when using cloud storage, you are effectively injecting Internet latency, bandwidth, and packet loss in between your server and its storage.  Gateway devices mitigate this, and an understanding of the architecture - and quantification of the system's performance - will help you understand whether or not the solution is applicable in your particular application environment. Caching vs Tiering - many devices provide a "caching" architecture, where the cloud storage service is effectively your primary storage.  StorSimple provides a "tiering" architecture, where the on-premises appliance is yo... (more)

An Intro to Cloud Storage for Business

Jeff Bell, director of corporate marketing at Zetta, knows a thing or two about cloud storage. As a storage veteran, Bell understands the importance of cloud-based data protection, which is changing the way organizations are buying, managing and protecting storage. He shared with us the reasons why enterprise users should consider cloud storage: Instant, automatic "backup" With cloud storage, there's no need for CDs, external hard drives, or localized servers. Your data is quickly and automatically updated in the cloud and available for your retrieval whenever you need it. Conti... (more)

Four Popular Offsite Data Backup Approaches

No matter what size an organization is, its data is vital for the business and its customers. A recent blog post by Gary Sevounts, Zetta VP of marketing, looked at various ways of backing up data offsite. 1. Tape Tape backups have been around for decades. Many companies already have the equipment, software and procedures in place for tape archiving. In those organizations where tape is working well, it is probably best to continue its usage. But for many, tape has drawbacks such as: High cost of hardware, backup software and tape cartridges The need to physically transport tapes ... (more)

Marketing Automation in a Startup

Even with so many tools out there today, marketing automation is still not an easy task, especially in the startup world. I sat down with Dave Ginsburg, CMO of Pluribus Networks, an SDN startup in Palo Alto, California, that has just announced a $50-million funding round and has been in the news a lot lately, thanks to its innovative approach in the network virtualization space. With more than 25 years of experience in marketing, Dave is sharing with us tips and real-world examples by using his current company, Pluribus Networks, and explaining his choices and the results. You a... (more)

High Availability of Web Apps for eCommerce | @CloudExpo [#Cloud]

Downtime Happens - A Close Look at High Availability of Web Apps for eCommerce Downtime! Most major providers and organizations will face it one way or another. In a recent blog post titled "High Availability of Web Apps for eCommerce Starts with Real-Time Flow Analysis." Atchison Frazer, the VP of marketing at Xangati and a tech exec with years of networking experience, talks about the importance of high availability of e-commerce web applications. For some of the e-commerce retailers such as Target and Amazon mentioned by Frazer in his post, outages/downtime can cost more tha... (more)